Original Smith Printing: "Make a Small Impression"
... and a big impact via direct mail.
Printers do have had a bit of a dilemma. Green is good. They know that. But how does a nationally acclaimed commercial printing company convince prospective clients that it’s possible to be a caring friend of the planet ... and still deliver a finished product that's indisputably dazzling?
The proof is in the postcards. Below is the direct mail component of OSP’s green initiative campaign that kills – um, let me rephrase that – saves two birds with one stone: The postcard series physically puts the exquisite quality
of the product in the end user’s hands while briefly telling OSP’s very impressive "small footprint" green story.
For details, the recipient is invited to their Green Website, which I also conceived and wrote. (At the click of the link, you can see the site without leaving this one.) Here’s hoping you are largely impressed.
Printers do have had a bit of a dilemma. Green is good. They know that. But how does a nationally acclaimed commercial printing company convince prospective clients that it’s possible to be a caring friend of the planet ... and still deliver a finished product that's indisputably dazzling?
The proof is in the postcards. Below is the direct mail component of OSP’s green initiative campaign that kills – um, let me rephrase that – saves two birds with one stone: The postcard series physically puts the exquisite quality
of the product in the end user’s hands while briefly telling OSP’s very impressive "small footprint" green story.
For details, the recipient is invited to their Green Website, which I also conceived and wrote. (At the click of the link, you can see the site without leaving this one.) Here’s hoping you are largely impressed.
