Karen Neuburger is in the house!
Helping make the P.J. Queen feel right at home.
Not that this globally adored sleepwear maven was getting out of her pajamas. She just wanted to bring her elegantly cozy fashion savvy into every living space ... from bedroom, to bathroom and beyond. Below are a few choice pages from the Brand Bible I was called upon to write that introduced Ms. Neuburger's brand extension,
KN Home, to the national Bon-Ton retail chain.
Let's just say the results woke up the industry.
Not that this globally adored sleepwear maven was getting out of her pajamas. She just wanted to bring her elegantly cozy fashion savvy into every living space ... from bedroom, to bathroom and beyond. Below are a few choice pages from the Brand Bible I was called upon to write that introduced Ms. Neuburger's brand extension,
KN Home, to the national Bon-Ton retail chain.
Let's just say the results woke up the industry.
