2 Direct Mail Campaigns

Original Smith Printing:  "Make a Small Impression"

... and a big impact via direct mail.

Printers do have had a bit of a dilemma. Green is good. They know that. But how does a nationally acclaimed commercial printing company convince prospective clients that it’s possible to be a caring friend of the planet ... and still deliver a finished product that's indisputably dazzling?

The proof is in the postcards. Below is the direct mail component of OSP’s green initiative campaign that kills – um, let me rephrase that – saves two birds with one stone: The postcard series physically puts the exquisite quality of the product in the end user’s hands while briefly telling OSP’s very impressive "small footprint" green story. 
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​Here’s hoping you are largely impressed.

APT Digital Solutions: A most direct approach.

How "Apt!"

Much of the direct mail we all receive attempts to sell us things we simply don’t need. Such a waste of a business’s money! Makes about as much sense as trying to sell running shoes to the world’s fastest cat. Or pogo sticks to frogs. Aha! What an “apt” way to illustrate the silliness of that marketing strategy! And what better way to find sensible, cost-effective marketing solutions than with APT Digital, expressed in this direct mail campaign – targeted directly to the very businesses in need of those solutions.