2 Brand Booklets
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Karen Neuburger is in the house!

Helping make the Pajama Queen feel right at home.

Not that this globally adored sleepwear maven was  getting out of her pajamas. She just wanted to bring her elegantly cozy fashion savvy into every living space ... from bedroom, to bathroom and beyond. Below are a few choice pages from the Brand Bible I was called upon to write that introduced Ms. Neuburger's brand extension, KN Home, to the national Bon-Ton retail chain. 

Let's just say the results woke up the industry.

Energizer: "Energize Me"

​To the ones who get a buzz out of the Great Outdoors 

As someone who uses flashlights for things like looking under the fridge for a grape that rolled away, I found myself having to get into the psyche of a spelunker. A cliff climber. A camper in the wild. “Energize me!” I pleaded to the gods of inspiration. And zap! Out came this handy little handbook, geared for those rugged, outdoorsy types who lust after this kind of gear. Super-powered gear they can trust to always be by their side, lighting the way. Whatever the adventure. 

Following is an excerpt.